B2B Email Marketing
60% of business decision makers said internet and emails are the best ways for advertisers to reach them.
- Jupiter Research (2007)
Accuracy. Primacy. Privacy
Our B2B email marketing services are based on these quality and privacy standards:
Accuracy – email address of your targeted contact
Primacy – securing the primary corporate email address
Privacy – CAN-SPAM compliant and auditable
We provide the largest business market coverage available. Our files cover:
82% of US companies > 50 employees
63% of US companies between 10 – 49 employees
44% of US companies between 5 - 9 employees
24% of US companies between 1 – 4 employees
Domain match – Our proprietary software process generates primary corporate email address at 9 million US companies and 5 million plus international companies using associated email domain and historically accurate email domain pattern.
Corporate domain email addresses
SOHO ISP email addresses
Outward Media’s email marketing campaigns are designed to:
Target Decision Makers
With The Same Precision As Direct Mail
Associate primary corporate email address with target contact by position or title. Can work in conjunction with data from major providers (i.e. D&B, InfoGroup)
Achieve Higher Response Rates
Addresses perform on average 6-20%+ unique open rates compared to 2-3%
average unique open rate for ISP email addresses
Ability to select right target vastly improves performance
Up to 80% email append rate
Guaranteed freshest deliverable addresses
Annual licensing of prospect email addresses for unlimited use
Quarterly updates - ECOA and data hygiene capabilities
Reverse Email Append - Append company information to opt-in registrations at your site.
Allow Ownership Of Your Business Email Contacts Database
House licensed addresses in-house, with quarterly updates
Conduct campaigns in-house, use third party vendor or use Outward Media
Maximize Open Rates
Outward Media employs a unique marketing methodology called “smart frequency” that tailors transmissions based on the recipient’s past responses to maximize the impression or “open” rate for each email campaign. The goal is to drive the incremental number of targeted prospects that open your email at least once during the campaign period.
Typical unique open rate from a standard email transmission – 1-2%
Achieved unique open rate using “smart frequency” throughout the campaign 10-15%
“Smart frequency” methodology allows you to optimize the performance of marketing dollars and multimedia integration management.
List Services Usage for B2B
Most list service companies charge on a per transmission basis. However, our B2B lists use a different model. The cost for Outward Media’s permissioned emarketing addresses allow for unlimited uses annually. This allows for more flexible, responsive and effective campaigns. Client benefits include:
Choice of using Outward Media to conduct your campaign or bring the list in- house
No added charges for profiled selects, pre-campaign permission request, deployment fees or post-delivery analytics
Matching postal address and phone number available for multichannel applications
Contact Outward Media to find out more about our email marketing services.
