B2C Email Marketing
U.S. marketers will spend $500 million on e-mail marketing to generate $21.9 billion in sales, an 18.3% year-over-year increase in email marketing expenditures.
- DMA (2007)
Transforming Email Marketing into a Channel Leader
Email marketing is a cost-efficient way to push your message to prospects and increase the performance of direct mail, call centers and television advertising campaigns. When integrated with your traditional direct marketing and general advertising channels, email marketing with Outward Media’s email addresses can generate impressive results.
In contrast, standard acquisition email marketing fails to impact companies’ bottom lines for several reasons:
Low coverage on the target prospect universe
Low open rates on delivered mail because of non-primary email addresses
Outward Media email marketing avoids theses critical deficiencies. We use a large, continually refreshed database of opt-in, mostly primary email addresses, which your company can use to hone the effectiveness of its marketing operations.
Outward Media’s Email Database
The primary goal of Outward Media is to drive the three critical numbers: delivery rate, open rate and campaign lift. We achieve this through our database of over 120 million opt-in consumers.
Opt-in email is one the most effective advertising mediums available today with an ROI and lead to sale ratio equaled only by paid search. Unlike paid search, however, email is also HIGHLY scalable. OMI can help you achieve your sales goals effectively and efficiently with highly targeted customer acquisition campaigns reaching only those consumers who fit your customer’s profile…and by helping you take advantage of your existing customer base, as well! We do that by utilizing our database to do the following types of campaigns:
Customer Database Email Append
Your highest ROI campaigns will always come from your existing customer base, and we can help you speak more effectively with the customers you already have by overlaying your existing offline database with email addresses and you only pay for those appended addresses that are deliverable.
Customer Acquisition
Every shopper knows that you don’t buy the multi-flavored snack-packs if you only like chocolate pudding; that would be wasteful. So why would you spend your marketing dollars on impressions to people who are never going to buy your product? That is the beauty of our consumer file…we have done multiple data and behavioral overlays so that we know who we are sending your campaigns to, and what their past behavior makes them likely to do in the future. With over 200 data points and behavioral responses, we are able to find the right customer fit for you. Some target categories include:
Age |
Gender |
Geo-target |
Income |
Housing |
Employment |
Investment |
Buyer / Responder |
Travel |
Upcoming Life Changes |
Health / Beauty |
Interests and Hobbies |
Don’t know exactly who your target is yet? We can help you create a target email list personalized specifically for your company. No matter what your needs, OMI email experts will work with you to come up with the most targeted, cost-effective email program customized just for you.
Demographics and Targeting
Email append and list services are uniquely suited to support 21st century
branding, communications and promotion efforts with targeting, segmentation and
timing precision.
Reach customers and prospects with separate messages nationally, regionally and at the local trade levels.
Ability to customize for local dealers, stores, etc.
Can be integrated with database(s) and selling geography
Full SPAM-Free Compliance – A Step Beyond CAN-SPAM Requirements
All our practices meet or exceed CANSPAM requirements and industry best practices. If you are new to email marketing, we can help you get up to speed with best practices and insider tips to help ensure that your campaigns are effective from the outset of your campaign.
Federal CAN-SPAM legislation (S877 2003) requires that unsolicited emails (1) clearly identify the sender and subject of the email, (2) provide a physical address for the sender and a link to opt out of future emails in the body of the email, and (3) must not send further emails to any recipient more than ten days after that recipient opts out (significant fines apply for each email sent to recipients who have opted out).
To learn more about how we can help your business grow cost effectively, or to request a count for your next email marketing campaign, please email us at request@outwardmedia.com or call 310 274-5312.
