Higher Delivery Rate. Increased Open Rate. Campaign Lift.
Email marketing spending will grow from $885 million to $1.1 billion by 2010 and SPAM messages per consumer will decrease by 13% during the same period, according to Jupiter Research.
As email marketing continues to grow so do the successful results achieved by Outward Media’s email marketing campaigns. For one client, a national energy provider, the integrated email campaign we conducted lifted call center sales by 31%. Read the case study highlighting the power of our email marketing services.
Outward Media brings value to client campaigns by identifying and adopting the best of the new technologies. When the market does not have what our clients need, we invent it. That is how a business focused on results operates.
Our B2B and B2C clients use email to expand multichannel marketing programs, including direct mail and advertising. We also generate, supplement or append prospect files and email append customer files. There are many ways to our clients use list services in their businesses:
Market-level product promotions and new product roll-outs
Rapid response for special offers/promotional tie-ins
Enhance store traffic
Consumer teaser for product launch
Drive website/web store traffic
Fraud-proof coupon distribution
Special market applications
Enhance product purchase/satisfaction experience
Click here for more information on our B2C and B2B email marketing services.
