At OMI, we shine in the small to midsized (SMB) business segment like no other B2B data resource. While the platform offers excellent coverage to address all sizes of businesses, we take pride in providing the industry’s best depth of data within the SMB market. With just 40+ million emails, OMI’s Master File ensures that you can effectively reach this profitable market sector via an integrated multi-channel marketing approach. Business contact data for larger businesses as well as branch office locations is also available.
Additionally, the OMI Master File includes the approximately 25 million small-office, home-office (SOHO) business executives who may use an ISP-domain email address for business communications. These executives may have not yet established a corporate or business domain and may have a “generic” email address with a domain from AOL, Yahoo, Gmail, Microsoft or their local cable provider. Now these businesses are no longer impossible to reach.
Research from the past two years shows that 70% of SMB executives and entrepreneurs prefer email communication over other channels. Email messaging provides the busy entrepreneur the option to deal with the message at their convenience. While OMI believes that you should always use a multi-touch, multi-channel marketing strategy, email is the communication method of choice and definitely the channel to start with when trying to reach this lucrative and growing market sector.
Internationally, OMI is leagues ahead of anyone else in the marketplace. With over 8 million businesses associated to a corporate domain (12 million corporate email addresses), and full record data in Europe, Asia and Latin America, we trounce the competition in both quantity and quality.